Who’s behind Wendy.

In October 2026 we read hundreds of posts from UK trades about running a business. Not about the work. About everything around it.

Missed calls up a ladder. Quoting till midnight. Two hours on a visit, then ghosted. Lead sites that sell the same job to five trades and call it a service.

Nobody was short of work. They were short of someone in the office. So we built office help that does the boring bits properly, for £99 a month, and never pretends to be something it isn’t.

Everyone else sells clever. Trades don’t want clever. They want the phone answered, the customer looked after, and nothing made up.

So Wendy is the most predictable person you’ll ever employ. She always picks up. She never makes up a price. She never takes a day off. She does exactly what she’s told.

We think that’s the whole point.

Jamie Woods founded Black Swan Influence Ltd. He started out in cyber security at NCC Group, then spent years in direct-response marketing before putting this technology into production the week ChatGPT launched. He’s since built it into businesses in fourteen industries, including retail, finance and legal.

When you book a setup call, it’s with Jamie.